Axiom's Creative BurstSM Sessions offer a unique and highly productive approach to brainstorming and concept development. This always results in more and better concepts. Created for co-development, consumer, OEM, technology, internal ideation and NAMING, Creative Burst sessions combine focus groups and brainstorming into a unique Voice and Mind of the Customer process.
To ensure group anonymity, accuracy and control bias, Axiom uses electronic voting. Groups can vary in size up to 32 participants, making them a more quantitative and cost effective alternative to traditional focus groups.
Research shows that the most productive work begins at the halfway point to a deadline. This is true regardless of the complexity of the task, the number of people working as a team, or the type of task. Creative Burst Sessions are a proven method of using this natural human behavior pattern to stimulate increased creative output in a shorter period of time.
Co-development teams are "brainstorming" teams composed of internal and external experts who help develop as well as evaluate new concepts or technologies in real time. Whether evaluating or co-developing, it is an excellent basis for interaction of expert "users" and developers.
Technical, Professional and Specialized groups
Axiom has experience working in and consulting with a wide variety of industries (see Experience). This broad background gives us the ability to work with any technical, professional or specialized group. From complex engineering, scientific products or issues to any professional group from doctors to lawyers to technologists, Axiom can help deliver the solutions you need.
What Axiom clients say about Creative Burst Sessions
"Within nine months of our Creative Burst Session, we launched seven new products derived from that session, and they're all doing well."
"We got more ideas and prioritized them with the electronic voting to make sure we worked on the best ideas and ideas the staff had the most interest in."
"Using external experts, internal and customers with this process got us the best ideas. During the sessions we developed the ideas into concepts we could manufacture and what the customers wanted!"
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