Idea Management

What is Idea Management?

    Idea Management is a systematic process for:
  • Collecting Ideas
  • Building Upon Ideas
  • Classifying Ideas
  • Prioritizing Ideas
  • Storing Ideas
  • Tracking Ideas From Start Through Implementation
  • Reporting On Ideas

Ideas are the lifeblood of any organization. Without a constant stream of ideas for new products, productivity, quality, and process improvement, most organizations rapidly decline. However, few organizations practice idea management. Why? Because until now, there has not been an easy, effective way for all members of an organization to participate in continuous idea generation and development.


Idea ReservoirSM is a leading Interactive Idea Management GroupWare package. It enables product and service development teams to manage new product and service ideas through an electronic central location for all ideas, concepts, and projects. Idea Reservoir is highly effective for sophisticated product development, or for the most basic employee suggestion box.

    Do You Need Idea Management?
  • Do you have a central electronic location for all your firms' ideas?
  • Do you have a process to ensure ideas are never lost or forgotten?
  • Do you have a formal process for building on other's ideas?
  • Do you have a way to instantly share all ideas with your team?
  • Do you have a way to add, modify, or build upon ideas from anywhere in the world?
  • Do you have a way to instantly sort and report your ideas by up to thirty different criteria?
  • Do you have an electronic group brainstorming process?

If you answered NO to more than two questions, your firm could benefit from Idea Reservoir. Visit the Idea Reservoir website ( for more details and a free demo or contact Axiom to discuss any specific needs.

What Axiom Clients say about Idea Reservoir

"We are now able to document, share and build on ideas. In just two months we have established a process everyone is using so we don't lose ideas and we get the most value out of building good ideas into great concepts."
Vice President - Financial Institution

"We use Idea Reservoir because all of our facilities in the US and abroad can share ideas as well as the status of developing concepts."
Manager of Innovation - Major Tire Manufacturer

"Creating innovation 24/7, we don't lose any ideas and we can build together rather then hiding ideas in a corner."
Director of Product Development and QA - Heavy Equipment Manufacturer

"We like Idea Reservoir because we have simple and complex ideas and the software is ideally suited to keep it all and keep it simple."
Engineering Manager - Building Products Company