Strategy


Comprehensive Strategy Development

Strategy is an essential component of any business. Effective product development relies on clear (and clearly communicated) strategies, from the corporate to the product level.

Axiom experts can help you develop your corporate strategy and translate it into clear policies to guide business units in defining and understanding their goals and in developing effective tactical approaches to the markets they serve. Once a clear strategy is developed, Axiom can help you manage your product portfolio and develop detailed business and marketing plans. In addition to custom strategy engagements, we offer the following workshops:

Strategy Development Workshop

The Strategy Development Workshop is designed to help a company develop the strategy it needs to succeed in current and future markets. Through facilitated, interactive sessions, the workshop combines research, market intelligence, and competitive analysis to create market and product strategies that integrate into overall corporate strategy. The workshop also helps set policies for portfolio management and organizational development.

The PIC Workshop

The PIC is the Product Innovation Charter, the best methodology for translating corporate strategy into group, product line or platform strategy. The PIC clearly and objectively identifies the specific strategic arena, goals and objectives and the tactical approach to achieve them.

Plan Development WorkshopSM

The Plan Development Workshop helps in the design of specific business and marketing plans. Again, via facilitated sessions, Axiom synthesizes a variety of research and analysis to drive plans tailored to the needs of the business. This is done from the perspective of current and future market needs.

What Axiom clients say about Strategy workshops

"The Axiom guys showed us how to analyze and understand our competitive situation, innovation options, and helped us pull together a coherent and actionable plan of attack."
Vice President - Major Food Manufacturer

"In less then four hours we used Axiom to help us translate corporate strategy in strategic product policies for our six main groups, now everyone in each group knows their strategic arena, our goals and objectives and the tactical approach we apply to achieve our objectives."
Director of Product Development - Large Hand Tool Manufacturer

"PIC makes too much sense! It is easy and the first strategic tool that clearly defines product line and portfolio strategy to focus wash of our business groups."
Vice President - Financial Institution