Training


Best Practices in New Product Development

Our principals and staff have spent careers learning and developing best practices in the area of new product development. Axiom has designed a pair of unique training seminars to disseminate this valuable expertise. We also design custom programs on request. Please contact Axiom to discuss any specific needs.

New Product Development SeminarSM

The NPD SeminarSM, is a comprehensive introduction to the requirements and best practices of new product and service development. The seminar is the only one of its kind sponsored and approved by PDMA, the Product Development and Management Association. It has been presented internationally and is available in Spanish. Other languages on request.

    The seminar covers:
  • The innovation process, from the "fuzzy front end" though market launch.
  • Best practices of generating ideas, managing innovation, screening and developing market driven concepts.
  • Principles of product development teaming.
  • How to create and manage an Innovation Process.
  • How to keep up with ever changing market needs and technologies.
  • Methodologies to identify your customers and what they really need.
  • Gathering competitive intelligence, forecasting, and getting products to market faster.
  • How the most successful companies ensure new product success.

Visit PDMA.org or npdseminar.com for dates and locations of regional sessions.

Please contact Axiom for complete course descriptions including curriculum, or to discuss specific needs for customized on-site courses.

Product Manager Development Seminar

The Product Manager Development Seminar is a comprehensive introduction to the requirements and best practices of Product Management with special emphasis on Portfolio Management and New Product Development. Offered only in customized on-site sessions. Please contact Axiom to discuss your needs.

    The seminar covers:
  • Best practices of product plans, cross-functional teaming, customer value, evaluating a product portfolio, strategic product planning, screening, and developing market driven concepts.
  • The role of the Product Manager and the innovation process from the "fuzzy front end" though market launch.
  • Best practices and principles of product development.
  • How the best keep up with ever changing market needs and technologies.
  • "Voice of the customer" methodologies to identify your customers and what they really need.
  • Competitive intelligence, effective SWOT analysis, forecasting, and getting products to market faster.
  • How successful companies ensure new product success.

What Axiom Clients say about Training

"Terrific blend of interactive lecture, team exercises, and learning and applying various tools. Our rookies gained a tremendous grounding and even our more experienced developers learned new stuff."
Marketing Manager - Small Injection Molding Company

"The best program we have attended on New Product Development."
Vice President - Major Non-Profit Corporation

"The tools and learning, especially PIC and the Excel screening tools, are paying dividends in our organization."
Vice President, Engineering - Consumer Products Company